• Define, develop and present creative visions.
• Manage shoots from model casting, location scouting, onset directing to post production.
• Plan and ideate editorial content through images and storytelling.
• Ensure photography and videography directions are consistent and aligned.

• Build best practice visual scalable in a high growth environment while keeping up with current trends and setting design standards in digital space.
• Develop high-level concepts and marketing strategies that drive growth and revenue by capturing key audiences.
• Translate business goals into visual stories and lead trend research and case study for new product launch and promotion across all channels.

• Translate and execute creative strategies into impactful campaign through thoughtful design and messaging .
• Collaborate with cross-functional teams to elevate customer journey, showcase merchandise and build best in class user experience to emotional connect with consumers.

• Develop on trend and on brand content that strengthen the brand, drive traffic and increase conversion.
• Maximize creative assets by utilizing technology and technique to achieve the highest engagements in the social channels.